About

David is a highly accomplished business developer /marketeer/fundraiser who has enjoyed success in the not for profit, private, and public sectors. He is currently getting to grips with Italian and digital marketing.

  1. December 16, 2010 at 9:52 am | #1

    Hello Italexpats Blog,

    I’m writing on behalf of Italy Blog promotion site ItaloSearch.com (http://italosearch.com).

    We are also known for our Italy Fan Page on Facebook. With 296,000+ fans, and a Google Page Rank of 5, we operate the second largest Italy Fan Page on Facebook, and, by extension, one of the largest collections of Italy enthusiasts on the planet.

    Many of the top Italy blog sites have agreed to syndicate their RSS blog feed with us, and now I’d like to request your permission to syndicate your blog’s RSS feed on our site too. In return you’ll benefit from increased traffic, search engine optimization (SEO), and promotion to a wider audience of followers that may not already be familiar with your site.

    I have included a quick summary of what we’re requesting below. And all I would need from you is your Approval. There is no cost, and we already have everything we need on our end.

    If you want to learn more, I’ve posted answers to the five most common questions we’ve received please on our FAQ for Italy Blog Owners (http://italosearch.com/faq-for-italy-blog-owners/):

    Question #1 – Why would I want to allow my content to be published on another web site besides my own?
    Question #2 – Can you provide me with a real world example of the benefits of syndication so I can get my head around it a little better?

    Question #3 – Tell me more about the Search Engine Optimization (SEO) benefits you provide?

    Question #4 – What about duplicate content penalties. If I syndicate my content with your site, won’t I get penalized by Google for producing duplicate content?

    Question #5 – You have requested permission to syndicate my blog’s RSS feed, which I appreciate, but why did you put my feed up first, before asking my permission?

    Each blog post we syndicate is headlined with at least two long-term, one-way, links back to your site in the header and footer of each post, and the majority also include a (Read more…) link directly back to the original article on your site. That makes three inbound links to your site for every article you syndicate to us. These links are archived on our site providing a growing number of inbound links to your web site signaling your site’s authority and original authorship of the content to search engines. Any organic links in your posts are left intact further strengthening your SEO and traffic.

    In short – we provide increased awareness, online marketing, SEO, and promotion for your brand, blog, and/or web site to a wider audience.

    TechCrunch founder Michael Arrington, who is a technology blogging tycoon that recently sold his blog to AOL for over $30 million dollars, and one of Time Magazine’s 100 most influential people in the world, strongly supports syndicating content in this way, he says, “For our part, we throw a party when someone “steals” our content and links back to us. High fives all around the office… the aggregators can figure out who broke the news…. reputation is gained.” According to Michael Arrington, inbound links from RSS news aggregators such as ourselves are a key factor to TechCrunch’s success online.

    In our FAQ for Italy Blog Owners we provide an explanation of just how our site assists you with SEO and reduces your chances of getting hit with Duplicate Content penalties from Google. This is basically what Michael Arrington of TechCrunch is talking about in the quote above.

    All we need from you is an APPROVE or DO NOT APPROVE decision. We already have your publicly available RSS URL. You are free to change your mind at any time in the future, and there are definitely no costs involved.

    What I have done is I have already fully integrated you into our site so you can get a taste of how it will look. Featured on our home page are the most recent syndicated posts, and each blog partner has its own Category page which can be found down the right sidebar of our site (read the SEO section of our FAQ to learn how this Category page helps you in search engines). Inclusion in our site also features you on our list of the Top 150+ Italy Blogs page (http://italosearch.com/top-italy-blogs/) and benefits you from ongoing promotional activities, such as our planned iPhone and Facebook apps, and our regular promotion to our 295,000+ Facebook Fans.

    We want to make it very clear that we’ve put your feed up ahead of time for demonstration purposes only. We have no intention of including your blog on our site if you do not wish it there. During this demonstration / recruitment / request phase, we’ve put up just a 50 word excerpt followed by a (Read more…) linking back to the original article on your site. This is what Google, Bing, Yahoo, and most other major search engines do when they provide excerpts of, then links to, your site, and has been considered a “Fair Use” reference by U.S. courts and the Internet community at large.

    Those who do not wish to take part in our service will have their feeds and content removed in the entirety immediately. If you do not want to take part in our site, just respond to this email letting me know, and I’ll remove your feed and associated content immediately.

    If you APPROVE, everything is done already – we will keep your feed online and continue re-publishing your RSS feed to our site. We recommend Full Feed syndication, but for various reasons, some web site owners prefer only partial posts of 100, 150, 200, 250, 300, or 350 words, followed by a (Read more…) link linking to your web site. If you’re very protective of your content, then we recommend a 100 word syndication, which is what we regard as just enough content to capture visitors attention and get them to click through to your site.

    The default on our site is 300 words, so if you do do APPROVE, but do not specify a word limit or or that you’d like Full Feed syndication, then we’ll default the syndication of your feed to the leading 300 words, followed by a (Read more…) link back to the original article. If you have already limited your RSS feed to a certain number of words on your own, then we will default to that limit that you have already pre-established. And you are free to change your mind and update us on your preferences at any time.

    We do not ‘scrape’ content from sites. We just ping your publicly available RSS URL periodically the same way that feed readers and Google blog search does.

    Additionally, if you do Approve, one more benefit we can offer is in the footer of each syndicated post, we can include brief Bio information and/or links to any of your related web properties, such as links to your Twitter or Facebook, or other Italy related blogs or web sites you might own or wish to promote. This is one more way we can help promote your web properties and web presence(s) from our platform. If this interests you at any point, just send me an email, and I’ll send you login instructions on how to update your Bio on our site.

    If you DO NOT approve, just reply to this email letting me know and I will delete ALL of your information from our site immediately. We have put up the 50 word excerpt followed by (Read More…) links citing the “Fair Use” legal precedent that Google, Bing, Yahoo, and other major search engines have established. However, we DO NOT wish to include your feed or content on our site if you do not want it there. We have put it up ahead of time for demonstration purposes only and to save you time and for you to make a quick and fully informed decision as quickly as possible. If you are unhappy that we put your feed up ahead of time, we have a more detailed explanation in our FAQ for Italy Blog Owners on our web site. Just let us know, and we will remove it immediately.

    Finally, we STRONGLY REQUEST (but do not require) that if you do agree to have us syndicate your content on our site, and have us promote your blog on our site and Facebook Fan page, that you provide at least one reciprocal link back to our home page from your web site. This can be in the form of a simple text link from your Blogroll or ‘Friends’ links list. Engaging in a ink exchange with us in this way helps reinforce the search engine optimization in our links back to the individual articles on your web site.

    Please let me know if we can have your permission to syndicate your web site’s RSS feed?

    I do hope that we can work together with you as an RSS Content Syndication partner, so please let me know!

    And if you have any questions, or would like to discuss, please do not hesitate to contact me!

    Kind Regards,

    Scott Williams


    ItaloSearch.com

    http://italosearch.com
    http://Twitter.com/Italian_Pride
    http://Facebook.com/ItalyPride

  2. December 16, 2010 at 10:10 am | #2

    Dear Scott
    Thanks for your request to link to my Italexpat blog. I am happy for you to do this and will link back to you. I would also like to include a Bio, so please send me details on how to submit this.

    However, I would be very grateful if you link to my main blog site, which is VeniceInfoSite, http://www.veniceinfosite.com

    Best Wishes
    David

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